Overview

In a strategic collaboration with Coca-Cola Coke Studio, Naijaloaded played a pivotal role in amplifying the reach and engagement of the Coke Studio Theme Song.

By leveraging our extensive digital presence, we successfully drove millions of Nigerians to stream, download, and share the song from the Landing page we created for them on our website, making the campaign an outstanding success.

Objective

Coca-Cola aimed to maximize the visibility and downloads of the Coke Studio Theme Song across Nigeria.

The goal was to ensure widespread reach, high engagement, and social media virality.

Strategy & Execution

To achieve Coca-Cola’s objective, we implemented a sophisticated approach and we leverage on Naijaloaded’s huge traffic to push massive traffic to the premium advertising inventory and it was a bang.

1. Custom Landing Page

• We developed a clean, dedicated, branded landing page featuring an exclusive music player so visitors can easily play the song without any hindrances.
  
  
• We made sure it was super easy to download directly from the page and we logged the number of downloads for easier reports.
  
  

2. Powerful Ads Format Placements

We deployed our top performing Ads formats to capture the Audience attention effectively and then indirectly tell them what we wanted them to do which was streaming and downloading the Coca-Cola Theme song and they did.

These are the Ads Formats we activated for Coca-Cola 👇

🔗 Leaderboard Ads (Top of the page)

🔗 Pop-Up Ads (Instant visibility upon page visit)

🔗 300x250 Aggressive In-Post Ads (Strategic placement for higher engagement)

🔗 Sticky Footer Ads (Consistently visible for persistent recall)

3. Social Media Amplification

• We wrote a lot about the Coke Studio on our Social media pages every day on each platforms and we also encouraged organic sharing by integrating social media buttons on the landing page.
  
  
• We promoted the landing page on Facebook, Twitter, and also on our Instagram page.

 

Results

The campaign delivered exceptional results, driving record-breaking engagement metrics.

Below is a summary of key performance statistics 👇

Metric	Value
Total Page Views	7.4M
Total Streams	2.9M
Total Downloads	4.3M
Social Media Shares	365K+

 

Conclusion

With Naijaloaded’s smart digital strategy and top-notch Ads spots, the Coca-Cola Coke Studio Theme Song blew up in Nigeria, gaining massive traction.

The campaign didn’t just hit the mark - it went beyond Coca-Cola’s expectations, showing how well-targeted Ads placed on a very active platform like Naijaloaded can drive serious engagement.

This success story proves that putting Ads on the Naijaloaded platform with the right strategy can deliver amazing marketing results.

 Thank you for reading.